Very good persona analysis [pdf] coming out of Macquarie University in Sydney Australia. The thing I like best, aside from the nice personas they’ve developed, is the way they’ve mapped them against experience/seriousness vs. frequency of use/need for the library:
This fits in nicely with several assumptions I’ve had regarding the audience we serve at our academic library, and may be true for most academic libraries. It’s a nice way to contextualize the personas being delivered and I bet helps sell them as well.
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