Found this useful idea by Chris Rusbridge from a year-end review by Jill Hurst-Wahl:
It’s not just the language that makes digital preservation unconvincing to the decision maker. Part of the problem is that digital preservation describes a process, and not an outcome. … So I would argue that outcome-related phrases like “long term accessibility” or “usability over time” are better than the process-oriented phrase “digital preservation”.
This makes good sense to me, sorry I missed it earlier in the year.
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