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Nielsen All In for Mega Drop-Downs

This surprises me a bit because drop-downs have always appeared to cause more trouble than they are worth. Nielsen is saying that drop-downs with the following characteristics perform well:

  • Big, two-dimensional panels divided into groups of navigation options
  • Navigation choices structured through layout, typography, and (sometimes) icons
  • Everything visible at once — no scrolling
  • Vertical or horizontal form factors when activated from top navigation bars; when activated from left-hand navigation, they might appear as mega fly-outs

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