Extremely rewarding slide presentation by a Google UX researcher.
The Real Life Social Network v2
View more documents from Paul Adams.
Main takeaways for me:
- “Make no mistake about this. Everyone in this room will need to learn how to design social features on websites. Whether you like it or not.” (biggest surprise from our recent usability study is the repeated call for “personalization” of our services)
- Social networks are not only about “friends”
- Strong ties = typically 4 people you care about the most (range: 2-6)
- Weak ties = 150 people max.
- Temporary ties = librarians, instructors, etc. (a connection which is highly influenced by trust)
- People generally have 4-6 groups of less than 10 people based upon various life stages (college, a particular class, family, a community) which probably don’t overlap much, if at all.
- People make decisions based on their interactions with the above groupings. In other words: networked critical thinking
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