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Category Archives: Audience

Ithakas Key Stakeholders Study for Academic Libraries

24-Aug-08

Ithaka has released an interesting study it has been working with since 2000 on academic libraries and faculty perceptions. What I like most from this is a useful model of academic library services that they’ve broken into three aspects: purchaser, archive, and gateway. They describe these as:
The purchaser role was described in the survey by [...]

Clay Shirky Web 2.0 speech - updated

28-Apr-08

A quick bookmark post on Clay Shirky’s Web 2.0 speech from last week. It’s a great read in its entirety. Here are my favorite sections:

So I tell [a television producer] all this stuff, and I think, “Okay, we’re going to have a conversation about authority or social construction or whatever.” That wasn’t her question. [...]

Audience personas for the Macquarie University Library website

19-Mar-08

Very good persona analysis [pdf] coming out of Macquarie University in Sydney Australia. The thing I like best, aside from the nice personas they’ve developed, is the way they’ve mapped them against experience/seriousness vs. frequency of use/need for the library:

This fits in nicely with several assumptions I’ve had regarding the audience we serve at our [...]

Clay Shirky on the dark side of “Audience”

03-Mar-08

Over the weekend, On The Media had an interesting interview with Clay Shirky where he talked about the potential dark side of unmediated communication for his new book: Here Comes Everybody
He’s saying that our conception of the “audience” is moving away from a simple media consumer towards that of an actor with real power. He [...]