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Tag Archives: personas

Persona Analysis of IR Users

15-Sep-08

There’s a very good persona analysis in the latest edition of D-Lib called “Using Personas to Understand the Needs and Goals of Institutional Repository Users” out of the U. Colorado Boulder. A couple things caught my eye. Firstly, the persona study came across findings they didn’t expect, which is a classic result for user-centered research: [...]

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Audience personas for the Macquarie University Library website

19-Mar-08

Very good persona analysis [pdf] coming out of Macquarie University in Sydney Australia. The thing I like best, aside from the nice personas they’ve developed, is the way they’ve mapped them against experience/seriousness vs. frequency of use/need for the library: This fits in nicely with several assumptions I’ve had regarding the audience we serve at [...]

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The Landscape of User Research

09-May-07

I’m currently enjoying this book: Mulder, S., & Yaar, Z. (2007). The user is always right: A practical guide to creating and using personas for the web. Berkeley, CA: New Riders. Mostly because of the way the authors break down the persona creation process. This landscape of user research chart is a good example of [...]

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